What Every Company Can Learn From The "Pre-order" Kickstarter Model

One seasoned tech insider is determined to give smaller companies a competitive edge by redefining "the product launch."

Big-name brands usually knock the small fish right out of the water when it comes to the product launch. After watching thousands of product launches, Donald Brewer noticed that if companies could assess their products contextually within the marketplace and gauge consumer desire early on, they would have more of a fighting chance to survive in the vast sea of e-commerce.

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