Google Hummingbird Update

Hummingbird UpdateTo celebrate its 15th birthday, Google held a press conference to announce the launch of a new Hummingbird algorithm update, claiming that Google search can now be a more humane way to interact with users and provide a more direct answer to a user natural language query.

Google suggests that its hummingbird algorithm has gradually abandoned the traditional model, allowing users a more natural ways to use search engines.. Google has said that this is the largest algorithm update in three years with the last update three years prior, the caffeine plan.

Google search engine can now make use of more complex search requests with a better understanding of human language, rather than a few scattered words. Google stated that such an algorithm improvement is necessary because the available data shows that many users enter a query in the search box to search the complete questions, to which Google wishes to return a valid result, e.g. answer the question.

Also as more and more Internet users access the web via smart-phones and tablet devices, they will often enter through a complete interrogative voice tool, in which the motive for this Google algorithm update lies.

There are two innovations designed to return the answer to the user, rather than to reflect a simple set of search results: The new engine has a better contrast filter - which can help users through mobile devices with Google to achieve a more natural conversation.
With the new filters, users can order his phone to "Tell me more about Impressionist artist information," Google can provide more background information such artist, genre, or other relevant or useful content.

In addition, the current design assumes a different intent role in the mobile space than within desktop space. Google promised to provide mobile search applications a "more unified design," and highlighted for the user to provide answers, rather than search results.

Google Now, with the emergence of the hummingbird update, increasingly see themselves as an agent that can naturally interact with users, not just a portal leading to other websites. Google research and development department in the future may be more ambitious with its goals, perhaps providing medical diagnostics and personalized voting guide, or even the age old question "Why are we here?"

Hummingbird RecoveryThis update does not really represent a penalty, but more an improvement to Google’s search results, that could displace your site somewhat in the rankings. Certainly it would seem that we can improve our chances of ranking higher by developing two versions of our website, one for mobiles and optimized for the type of mobile search that hummingbird addresses, and our main website optimized for more traditional type searches.

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