Stop Hiding Behind the Internet and Connect Personally

Weall need to “market” ourselves to some extent, even if your focus isyour own employees. Massive amounts of time and money are spent on creating websites, blogs, newsletters, brochures, etc. in order to avoid what we actually need to be doing – connecting personallywith others.

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I work with many non-profit leaders who must do fund raising. Many focus on a Wow website, a compelling video, a social media campaign, or weekly blog posts. When the money doesn’t come pouring in, t...