Turning Prospects Into Customers and 24 Other Tips to Help Grow Your Business

Lately, it seems as if we, as marketers, have gotten lazy. We’ve stopped thinking beyond the easy, Marketing 101 prospecting that we learned when we started our profession, and happily hide behind numbers that don’t mean all that much.

Impressions;
Social proof;
Social shares;
Reach;
Awareness.

All good numbers, and useful if that’s the goal of your marketing endeavors.

But something that’s primarily missing from these numbers is the main reason we got into marketing in the first place – customers.

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