Jumping Off a Building With Bubble Wrap

Rhett Allain, writing in Wired, took a calculating approach to bubble wrap. He introduced it with these thoughts:

How much bubble wrap do you need to survive jumping out of the 6th floor of a building? Let me randomly say this is a height of 20 meters.

Where would you start with a question like this? Well, first, we need some bubble wrap. What properties can I even measure from bubble wrap?…

(Thanks to investigator Robert Lesco for bringing this to our attention.)