Why Flow, Amazon's Magical Search Tech, Won't Kill Off Retail

Flow lets you to compare prices of items you see in retail shops just by waving your smartphone at them--and then buy those items from Amazon instead. But that doesn't mean brick-and-mortar stores are dead.

Yesterday, Amazon quietly updated its official iPhone app with Flow, an augmented-reality search function that allows you to compare prices of items you see in retail shops just by waving your smartphone at them--and then buy those items from Amazon instead.

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Published on February 07, 2014 05:30
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