Selling Sand To Inuits( or Eskimos if that's not racist)

Promote, promote,promote!!!
Sell myself! Flog my heart out! Spread the word of Martin Marriott!
Is there a secret to success?
Do you have spend hours of grit and sweat to reep the rewards?
I've done twitter (553 followers).
I know, I know, I know (deep sigh) that's not very many. But I'm trying to work the cyber circuit to spread the word of my ebooks.
I've created a fan page connected to my Facebook (Author Martin Marriott if your interested). So far I've got 27 likes....... wooooo-hooo!!! But there all from friends and family.
I've joined Wattpad,Goodreads( that's obvious if your reading this) and Smashwords to raise my profile. I've been on Amazon from day-dot and my sales are generally....poor.
My next step is a web-site. I've seen a few free ones but is that defeating the object. Should I pay for a moderately cheap one or go full-out-guns blazing!!!
I may not be a great writer or even a good one. But I believe I'm half decent.
It's like I'm selling sand to Inuits when I should be selling snow. But they don't really need snow do they! Sand is the future.
Now, let me get my googles on and let's wade through my personal sandstorm.