The difference between your purpose and mission

If you want your audience to connect with your mission, you need to be clear about why you do what you do, and how you do it, in a manner meaningful to your audience.

I receive a daily email from In The Company of Prayer, with insights from business leaders on how their faith impacts their companies and business relationships.

A recent email from the executive editorLeslie Biancoconcluded with the following statements:

WHY: We're here to guide each other that one step further along a personal...