February 5: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Making Loyalty Pay: Six Lessons from the Innovators – Forbes

The commonalities between today’s successful loyalty programs.

2. Target Loses on Loyalty; Walmart Gains – MediaPost

A new study has ranked brands based on their customer loyalty indexes and revealed high consumer expectations.

3. For Loyal Customers, Look to Your Employees – COLLOQUY

Increased employee engagement has been linked to greater return on investment and customer loyalty. This story shares some employee engagement tips.

4. Getting Started in ‘Big Data’ – The Wall Street Journal

What companies should look for when hiring data scientists to boost their big data strategies.

5. Loyalty Cards a Growing Influence in Gas Purchases – Consumer Affairs

New convenience store survey shows 18% of consumers make decision to frequent specific gas station based on their rewards card.