Are We Indie Authors Trying Too Hard?

I’ve been reading a how-to book lately. Specifically, a book on how to “build your author platform”. This book hasn’t been particularly fantastic, although it’s not so much that it’s full of wrong ideas, it’s just that I’ve already heard all of these things before.

But, the book has made me think about something that keeps coming to me every time I read about this sort of topic, whether it’s a book for writers, or a blog post, or anything else. Every time I delve into the topic of “building yo...