To design the groundbreaking app Paper, Facebook built an in-house IxD tool first. And then the company shared it with the world for free.
We've already waxed poetically about Facebook's new app Paper, which reskins the bloated Facebook experience to feel like a top-tier interactive media product. The Facebook feed is reimagined as a grid of cards that put video and images first, and you can explore them through innovative gestures--like tilting your camera to pan through a panoramic photo. Paper is part of a new initiative announced recently by Mark Zuckerberg, to imagine the mega social network as a series of discrete apps--no doubt to compete with the next wave of social media and news startups without offending the users of Facebook's core service.