This week on the podcast, Perry Chen, co-founder and CEO of Kickstarter, an online platform for funding creative projects, discusses the enterprise. Chen talks about the inspiration behind Kickstarter and its business model, how project creators convince backers (not investors) to fund them, funding success rates, and the most interesting projects funded so far.
Related Readings
How to Use Kickstarter to Launch a Business, at Inc.com
The Kickstarter Effect: Fundraising as Game Theory, at...
Published on July 29, 2010 09:06