polling and strategy memos which are vapid, disingenuous, jargony, or just plain fucking wrong. The scale is dubbed the Pennometer after former Clinton strategist Mark Penn, who was a master of the genre; it runs from 0 Penns for memos that are honest and persuasive to 5 Penns for those which might as well have been penned by Penn himself.
First up: the memo that just told us the Democrats cannot lose the House in November: