Inside TurboTax's Super Bowl Attempt To Re-Brand Doing Your Taxes
Watching the Super Bowl can be a bitter experience for some--but at least TurboTax allows those people to do their taxes during the game.
TurboTax's Super Bowl ad certainly had its pulse on one segment of the population: The part of the audience that thinks that watching the Super Bowl is a depressing exercise in futility, and it'd be a lot more fun to do your taxes, instead.
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