With Paper, Facebook Stops Trying To Be Everything For Everyone

Mark Zuckerberg and his fellow Facebookers hope to Paper over the problems of its primary app with a new, content-sharing, stand-alone app. Will Paper perform like Facebook Messenger or like Poke?

This is no Paper tiger. Whether Facebook's new stand-alone take on a news feed app flops or takes off, it's a signal of a much bigger change in the world's largest social network. And it's a swipe-able signal that the company has accepted a reality of the mobile world: The diverse needs of its 945 million monthly users cannot fit inside one app.

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