Seventh Generation to Sell Products in Walmart Stores, Hell to Sell Ice

Jeffrey Hollender


Hell must be a little icy this time of year. That's the only conclusion we can come to with this week's news that Seventh Generation and Walmart are forming a strategic partnership that will see the non-toxic cleaning product company sell its products at at 1,500 Walmart stores and on Walmart.com.



But while Seventh Generation co-founder Jeffrey Hollender has said in the past that "hell would freeze over before Seventh Generation would ever do business with Walmart," the two...

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Published on July 28, 2010 07:20
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