A Tale of Two Designers

In The $100 Startup I wrote about two young art school graduates from Columbus, Ohio who had built a successful design business.

Their business initially began by chance, when a map they’d made for themselves turned into a hugely popular online product, with orders coming in from all over the world. Very quickly, Jen Adrion and Omar Noory became self-employed. They quit their jobs and decided to see how far they could take their brand-new shop.

I told that story in the book two years ago, but...