Marketing Your Self-Published Book: Amazon KDP Select & BookBub Advertising

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Does BookBub advertising for self-published books really work?

Todd Gilbert of Who Knows Publishingemailed me awhile ago asking some very good questions about my last book promotion in 2013. I’ve run a few tests, using BookBub advertising, and doing promotions without BookBub advertising at all, and I asked if I could share the questions here, answering them as I go:

How many days was your book offered for free on Amazon?
How many digital downloads were there for y...