Facebook and Amazon Team Up to Make Gift Shopping Easier

Amazon and Facebook announced today a new partnership, using Facebook Connect, that combines the best of both companies. You can buy lots of stuff on Amazon for people you know on Facebook! It's a smart move from Amazon, the latest in its "Web 3.0" changes.

The partnership manifests itself in a totally opt-in system on Facebook, which is a good choice, seeing as how Amazon will have access to all kinds of information about you if you opt in, which not everyone will want. Amazon is being very...