Jay Z And Beyonce’s Synergy On Display At Grammys

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Jay Z and Beyonce just did something that neither of them has done in ages: perform as an opening act. The concert they kicked off, however, happens to be music’s biggest night.


Their performance of “Drunk in Love” at the 56th Annual Grammy Awards is the latest example of the synergy between their two brands, and it serves as a reminder that their union is as much a merger as it is a marriage.


As media buyer Ryan Sc...

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Published on January 26, 2014 18:30
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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