It was one of Jobs's most whimsical ideas: a mysterious cartoon character that would live inside each Macintosh computer. Then, the grim practical reality of early computing set in. This is the legend of Mr. Macintosh.
In February, 1982, a manic Steve Jobs bounded into the office of Andy Hertzfeld, the primary software architect of Apple's top-secret next gen computer, the Mac (which celebrates its 30th birthday today). Wild-eyed and obviously excited, the 27-year-old Jobs waved his hands around his head and shouted, "Mr. Macintosh! We've got to have Mr. Macintosh!"