Rebranding Freud

[image error]McSweeney's has a funny piece where Freud visits the ad agency Sterling Cooper from the Mad Men television series:

FREUD: Well, as you know, we've dominated psychology for decades. But lately we've begun losing our share of the market to Behaviorism. People want a more comforting interpretation of their lives. They don't want to be told that they're suppressing base urges, or that their problems can be traced back to how they learned to use the toilet.

DRAPER: But that's always been your...