What’s in a name?

Shakespeare said, “A rose by any other name would smell as sweet.” Yes. Juliet makes the point that names don’t matter, only what things are. True. Bill Nye the Science Guy says that a kilogram by any other name would still weigh as much.

Names do matter though when it comes to your baby, your book or your biz. I get comments often that people like the name Birth That Book. It’s clear and to the point. I help you birth that book. Conceive, create, deliver. It’s a joy.

It’s fun to see my clients play with names for their books. In general, a title is short and snappy, something to engage or grab attention. The subtitle can give more explanation as to what the book is about.

What has been most interesting is that some folks have really great titles but they think they should go with something else so they give me a different working title. As we go through the discovery process with my probing questions and deep listening, the confession comes up and they announce their title.

“That’s perfect! I love it!” is my response. “Go grab that domain right now!”

“Well, I’ve had it for years” is often the reply.

It can be funny when I tell them that the name is so great it has to be already taken, and they admit it is because they own it.

Something in you knows what you want to give your attention to, enough so that you bought the domain name. So embrace your brilliance! Trust your own wisdom.

If you’re super freaky, be the poster child for it. If you are prim and prudence personified, be that big and bold. Be you, trust you, and share you.

And buy the domain name.

You may not use it immediately, yet it’s great to know you have it in your back pocket when it comes time to name your business, your book, or your program. It’s exciting. It’s fun. It’s rewarding and confirming.

If the idea is in you, the bringing it to fruition is in you too.

Make a small investment in yourself. Buy the domain name of your own name (www.kellyepperson.com) and any other titles that make your soul sing. I have some in storage that are still waiting to be birthed. When those projects come to be, I will be so glad I invested the twelve bucks to have the name.

A rose by any other name would still smell as sweet, but a title with the name you love is very sweet indeed.