Apple Wants To Measure Your Mood, Then Send You Targeted Ads

A patent filing shows the company is exploring the possibility of deriving mood from body sensors, user habits, and consumed data to better deliver targeted ads.

To better serve ads, Apple wants to know more about its users--specifically how they are feeling. A patent application published Thursday by the U.S. Patent & Trademark Office shows the Cupertino, Calif.-based company is looking at the possibility of measuring users' mood to better target content.

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