Why is Disney overrepresented in the Windows 8 app store charts?

Yesterday, I wrote a ZDNet piece on how developers were shunning WinJS. In doing so, I noticed something interesting.

A lot of the apps in the top free charts for Windows 8 in the UK are produced by Disney. Of the top 30 apps, eight of them (i.e. about a quarter) are produced by Disney. They are “Monsters University”, “Wreck-it Ralph”, “Toy Story: Smash It”, Avengers Initiative”, “Where’s My Mickey XL”, “Where’s My Water”, “Where’s My Water? 2″, and “Where’s My Perry?”.

Some of those apps are p...