Ask.com to Relaunch as Expert Q&A Service

Ask.com was a major success back in the late '90s, with its excellent (for the time) retrieval of answers and its cute butler logo, Jeeves. But times changed, and in 1998, those Californian nerds at Google began the keyword revolution. No longer were search queries executed in complete sentences, and Ask.com fell by the wayside. It attempted to follow in Google's footsteps but never quite took off in the same way.

The company is launching a major new campaign and a total redesign aimed at...