Social Sales: Three Hard & Fast Resources for the C-Suite

Let’s jump right in to the Social Sales debate and debunk three myths  that many executives believe about Social Selling. 
Debunked Myth #1
The C-Suite isn’t on Twitter
Last week I spoke with an executive who said his target customer, B2B CFOs, were not on the Social Web.  Then he added “well, maybe on LinkedIn.”  I’m here to tell you that not only are CFOs on the Social Web,  the entire C-Suite is on the social web.  
Let’s take Twitter for example.  Twitter users can be compiled into lists, or specific user groups,  that enable you to  join the conversation or simply listen and observe what they are saying via their tweets.  Here are five Twitter lists you might find interesting if you’re selling to the C-Suite:  

CEOs on Twitter
CMOs on Twitter
CIOs on Twitter
CFOs on Twitter
CTOs on Twitter

Debunked Myth #2
Social Selling isn’t for B2B
There are many B2B companies leveraging this platform to increase sales revenue, improve the customer experience and reduce marketing costs, etc.  Who’s doing it right?
​IBM Turns it’s sales staff social media savvy
B2B Social Media: Cisco Case Study
How Intel uses Social Media To Transform The Way They Do Business
Debunked Myth #3
The C-Suite is not all that interested in Social Media.
Not true…
FedEx Hires Board Member with Social Network Background
From the Wall Street Journal, Bosses Learn Not To Be So Clueless
Social Media empowers CEOs to be more effective leaders:  Get Your CEO to Tweet
The bottom line… word of mouth is universally acknowledged as the most powerful and effective marketing force there is.  
Social Media turns  WORD of mouth into WORLD of mouth (thank you @Equalman).
what’s more…
Conversations build relationships, relationships build trust, trust builds your business.
Building a Social Selling strategy might be worth further consideration if  you believe the above statement is true.
If you’re a believer in a Social Sales model, let us know.  We’d welcome the opportunity to interview you and learn why you adopted a social selling strategy, what results have been achieved and how it was received by your leadership teams.  Contact us Adam@SocialBrandU.net or 770.241.0102
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