Should Designers Trust Their Instincts or the Data?

A thoughtful article from Braden Kowitz, design partner at Google Ventures, who has worked extensively with early stage startups for the past several years.

“From my perspective working with over 80 product teams, data is important, but there’s no replacement for design instincts built on a foundation of experiences — including failures. As engineering and design become ever closer collaborators, the biggest challenge is to make decisions through a careful balance between data and instinct.”

His argument for a balanced approach is unlikely to settle this issue definitively, but it’s well worth reading in full at the Google Ventures site.

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