Mastering The Fine Art Of Getting To The Point

We only truly focus for six hours a week. Endless meetings and wordy emails are chipping away at our dwindling attention spans. Joe McCormack, author of Brief, shares his short list of techniques to stay on track.

Joe McCormack thinks everything would be better if people could just get to the point. As the author of Brief and founder of the Sheffield Company, a marketing firm that focuses on helping clients craft concise messaging, he's observed first hand how endless meetings, data dumps, and wordy emails are becoming the bane of business.

Read Full Story