Books on branding: Power Branding and what great brands teach us

Much has been written about branding over the last few years, ranging from the conceptual to the fundamental, including the technology-driven approach of Big Data. There are many layers to the often ambiguously defined practice of branding, but there is commonality among all this writing and research – understanding how to communicate better with today’s evolving consumer across many channels of media. In short, knowing what are the best platforms of communicating and what messages should be delivered to the customer.

I had a chance recently to attend a talk given by Steve McKee about his new book Power Branding – Leveraging the Success of the World’s Best Brands, being published this year by Palgrave/Macmillan.