Scale, Not Privacy, Cited As Key 'Hurdle' For Mobile Advertisers

Recent cyber security breaches at Target, Neiman Marcus and Snapchat don’t seem to have made mobile advertisers too worried about the future safety of customer data. Digital ad agencies who convened for the Mobile Media Summit in San Francisco on Tuesday said their clients — large brands like the ones mentioned above — were "pumped up" about hyper-location targeting with tools like Apple's iBeacon, which could grant them access to the geolocation data of large swathes of potential customers.