"The best way to get kids to read a book is to say: ‘This book is not appropriate for your age, and..."

“The best way to get kids to read a book is to say: ‘This book is not appropriate for your age, and it has all sorts of horrible things in it like sex and death and some really big and complicated ideas, and you’re better off not touching it until you’re all grown up. I’m going to put it on this shelf and leave the room for a while. Don’t open it.”

-  Philip Pullman (via abookblog)

Love this. Pullman rocks.