Flow and Flaw in App Marketing Via Social Media

That social media really plays a very important and crucial role in the mobile app marketing strategy. This is an undeniable and well-known fact. This is a special form of app marketing especially for all those who don’t have much budget for exclusive marketing schedules. Marketing through social media will help you reach more audience. You can also find the type of audience who has knowledge and also interest in what are offering them. What’s more, social media can help you to get more customers – credits to the “recommend your friends” app of the social media!

Let’s start with what you shouldn’t be doing through social media marketing;

Don’ts:

Never delete negative comments or reviews:

If you are negative comments about your service or product, take it lightly and positively. If there is any possibility for improvement then go for it else ignore it. Don’t delete those negative comments or put a fight over there.

Don’t rant:

You can market, specify about the positives of the product or service. Even you may go for humorous yet sensible posts but refrain from ranting or self praising posts. These are big turn-offs to the audience.

Now that we have analyzed what are the turn-offs, let’s discuss about the Do’s;

Do’s:

Be Interactive:

Be it facebook or twitter, be interactive. Respond to your customers and audience, also be open to reviews. Social media is not just for posting your contents; it is also for being interactive with your customers.

Be unique and innovative:

Try to be unique and innovative; always add a dash of freshness in your marketing efforts. There might be thousands of apps that will be available out there similar to yours but you should add a unique touch to the way marketing is done. This is how you will reach the audience. Try to show all the uniqueness and innovativeness in your marketing skills on the social media. Be expressive, don’t tell them that “app is there”, show them what all they can do with the app.

Give offers:

Offers, deals, and discounts are some of the best marketing strategy that is to be done by developers to market their app. You can create deals or offers thus making more users to be attracted to your page and participate. Alternatively you may also make users to come to your site using some events. Host events which will be related to your events and offer freebies or discounts based on it. For example, if you have created a games app, you might ask the users to give certain information regarding the game or host a quiz. Optionally, you may ask them to like the page and invite friends in order to get some freebie. This way not only your user count increase but the customer retention will also be higher, they will visit your FB page more and more.

Videos: Make videos of your app working or anything regarding your apps, you may create any comical video or cartoon for your app. This will go viral and it will get wide popularity and lot of recognition. Videos are more catchy and high way to attract more users to your product. Action speaks louder than words.

These are few of the dos and don’ts that must be kept in mind while you are trying to use social media as the marketing strategy for your app promotion. Although, there are many more tips and tricks, these steps are very essential and mandatory. These when rightly used can get you high productivity and right set of audience and users.

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