Why we like prizes, freebies, and contests

Part of the human design is the pull towards the unknown. Working things out, discovering, learning. People are driven to explore and understand. And to master. People also tend to want new challenges after they have internalized previous challenges. Contests, freebies, and prizes are human ways of answering the need for the unknown and for the challenge.

Each person has a reason for entering a contest or vying for a prize or applying for a freebie. How does a freebie fit in? Because the wanti...