Your product is only worth what YOU say it is... @theSalesHunter #discount

Sales consultant Mark Hunter I just subscribed to a new sales tips newsletter/e-mail.  It's from the Sales Hunter, Mark Hunter (cool use of the surname for his biz identity, btw!).  Hunter is a sales consultant and speaker, and I happened upon one of his video blog posts on while poking around on Twitter.

The video tip is just under two minutes long, is on You Tube, and is titled, "Number One Reason Salespeople Discount Price."

Listen to what he has to say, because it sounds legit.  And I'll also toss in my own two-cents worth, from The Handbook of Sales and Science Fiction.  This quote comes from the Sales Philosophy section of my Introduction to The Handbook, a philosophy that can be summed up by this statement:  "Do what's best for the clients, and get paid fairly for doing so."

...I've come to realize that whatever value you place on your product or service becomes the automatic maximum value that anyone will place on it.  If you discount your price, then even your good friends and clients will feel that your service is worth only that amount.  In the end, you do no one ... any favors by accepting less than what you are really worth, just in order to make a sale.

Mark Hunter has also written the book High-Profit Selling: Win the Sale Without Compromising on Price.  The promo notes that "Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line."  The links below take you to the hard-copy and Kindle versions of Hunter's book, as well as the hard-copy and Kindle versions of my Handbook of Sales and Science Fiction.