Well, this explains why I don't listen to the radio anymore

I thought it was just because Seattle radio sucks donkey balls compared to NYC, but according to the Wall Street Journal, this is the wave of the future:



Faced with growing competition from digital alternatives, traditional broadcasters have managed to expand their listenership with an unlikely tactic: offering less variety than ever.


The strategy is based on a growing amount of research that shows in increasingly granular detail what radio programmers have long believed—listeners tend to stay tuned when they hear a familiar song, and tune out when they hear music they don't recognize. . . .


The top 10 songs last year were played close to twice as much on the radio than they were 10 years ago, according to Mediabase, a division of Clear Channel Communications Inc. that tracks radio spins for all broadcasters. . . .


"[T]aking risks is not rewarded, so we have to be more careful than ever before."



Aiiigggh! (And double-aiiigggh! because that last quote is from someone who works for an NYC radio station.)


Ok, now that that's out of my system: That seems to be another common effect of digitization, right? I mean, that's definitely what's happening to publishing--the traditional publishers are getting more and more risk-adverse.


I guess it's OK as long as there are ways for indies to make money--it's harder for musicians to get top-40 radio play nowadays, just like it's harder for writers to get tradpub contracts, but if they can make money selling on their own, who cares?


I just hope my iPod never breaks, you know? I actually wound up listening to the radio in my sister's car during the holidays, and I heard maybe one song I didn't already know--and it's been almost a year since I stopped.

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Published on January 17, 2014 11:38
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