Why Spotify?
When it came to releasing the music from The RockAteers my partners (The Script) and I had extended discussions. Should we sell it? Should we release an LP or an EP? Would we tell people it was a real band or from the pages of a book (The Rock ‘n’ Roll Diaries)?
Our decisions were made far simpler when we started a dialogue with Spotify. They were immediately drawn to the idea and their eagerness to support an entirely new project in its infancy and their instinct to partner up with something that broke new ground was refreshing to say the least. We went for it and the enthusiasm was instant. They helped inform our project immediately, by making considered and adept suggestions. They advised we seed various playlists with one song and let people discover the music in a very organic way. They also suggested we link our book through their new merchandise partner (Topspin). It was perfect. They advanced our aims and were instrumental in making our dream a reality by giving our fan base exactly what it wanted, and had wanted since the book had been released some months prior; to hear the music.
The most satisfying thing for us was seeing the play count shoot up and our social networks lighting up with positive feedback. Along with Rovi Corps, who wrote the band an amazing bio, Spotify helped to set up a great looking landing page on the platform. We decided to leave the question of whether this was a real band or not ambiguous, so the page looking like any other bands was vital. We found ourselves answering people on The RockAteers’ social pages as the characters in the book, which was a great deal of fun. Of course, scratch the surface and you found out the band were fictitious. But no one cared if anything it just made the more eager to investigate the book and project over all.
When we mentioned in a meeting that we are passionate about teenage literacy and asked where our future lyricists are going to come from if our teenagers aren’t picking up books, again they were engaged, thoughtful and eager to help bring the issue to the fore.
It is just the start but already we have over 40 thousand unique plays and hundreds of new followers.
Our decisions were made far simpler when we started a dialogue with Spotify. They were immediately drawn to the idea and their eagerness to support an entirely new project in its infancy and their instinct to partner up with something that broke new ground was refreshing to say the least. We went for it and the enthusiasm was instant. They helped inform our project immediately, by making considered and adept suggestions. They advised we seed various playlists with one song and let people discover the music in a very organic way. They also suggested we link our book through their new merchandise partner (Topspin). It was perfect. They advanced our aims and were instrumental in making our dream a reality by giving our fan base exactly what it wanted, and had wanted since the book had been released some months prior; to hear the music.
The most satisfying thing for us was seeing the play count shoot up and our social networks lighting up with positive feedback. Along with Rovi Corps, who wrote the band an amazing bio, Spotify helped to set up a great looking landing page on the platform. We decided to leave the question of whether this was a real band or not ambiguous, so the page looking like any other bands was vital. We found ourselves answering people on The RockAteers’ social pages as the characters in the book, which was a great deal of fun. Of course, scratch the surface and you found out the band were fictitious. But no one cared if anything it just made the more eager to investigate the book and project over all.
When we mentioned in a meeting that we are passionate about teenage literacy and asked where our future lyricists are going to come from if our teenagers aren’t picking up books, again they were engaged, thoughtful and eager to help bring the issue to the fore.
It is just the start but already we have over 40 thousand unique plays and hundreds of new followers.
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