14-Year-Old's Anonymous Messaging App Has Nothing To Do With Anonymity
Just as Snapchat is not necessarily about secrecy, Backchat has less to do with the desire to be anonymous than with the desire for a new type of digital conversation.
Daniel Singer understands the marketing value of being a 14-year-old app creator. "People want to move to newer platforms suited for people in their demographic," he says. "I am a teen, so I have a decent picture of what they want."
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