Mailbag: what is a bad design decision?

dear Mr.Koster,

I’m a design student studying at __________, of ____. I’ve read a lot of your blog entries and they’ve helped me a lot through my design project especially your article on “good design, bad design and great design.”

I would just like to ask you as a designer, what is a bad design decision? What are the points we often forget to incorporate in our designs .

Thanking you in advance,

R___ J_____

A decision that works against the soul of the work.

A decision that leads to intended functionality not actually functioning.

A decision that treats your customer, user, player, audience, viewer, reader, with contempt.

A decision that considers money to you more important than value to your audience.

The single biggest thing that we forget to do in our designs?

To see through the eyes of the audience rather than our own eyes.