This App Aids Your Decision-Making By Mimicking Its Creator's Synesthesia

Choicemap founder Jonathan Jackson has a cognitive condition that allows him to instantly understand how his priorities influence his decisions. He's built an app to help the rest of us do the same.

Jonathan Jackson's gut instinct works a little differently than most. When he's making a big decision, he not only feels intuitively which choice is best, but also sees a geometric model of how his priorities have influenced that feeling. "The lines push and pull," he says. "The shapes have gravity. I get a sense of a shape's weight by how it tugs the shapes around it. Nodes and edges pull one another, and that's quantifiable. I don't see numbers, necessarily, but I see the shapes I associate with those numbers. That allows me to track the tangle of shapes and lines somewhat mathematically in my mind's eye."

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