Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing.

This month we are celebrating the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Since that time, what began as a personal, idealistic vision is now an active, global community, as well as a non-profit social enterprise called the 7 Graces Project...