Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series.

December 2013 marked the 2-year anniversary of the release of the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Since its release, the book has evolved into a thriving global community and not-for-profit social enterprise called the 7 Graces Project CIC. In addition, our 7 Graces website...