Simplicity in the Small Things: Three Ways Large Airports Can be Inspired by Their Smaller Counterparts

Consumers are after everything bigger—from houses to cars to to our waistlines, but a recent travel experience got me thinking that perhaps bigger isn't always better.

In our 2013 Global Brand Simplicity Index, air travel ranked 20th out of 25 industries in the United States, meaning that from booking, to understanding fees, to encounters with crew personnel, the entire experience is pretty complex. How about the airport itself?