The demise of bookshelves and personal brand identity

We all know about the role of brands and brand identities for companies and products. When we refer to brand identity, we mean the visible elements of that brand that together identify and distinguish it in consumers’ minds.

A person is also a brand of sorts, each with his or her unique brand identity. Similar to companies, our personal identities are the visible elements of our selves that distinguish us in people’s minds.

It seems to me that these days it’s getting harder for us to hang on to these visible elements.