When Google Alerts Doesn’t Work

If you are responsible for brand monitoring,vanity searching(aka Googling yourself), or measuring social media temperament for your company, you’re probably using Google Alerts. If you aren’t, you should go and sign up for their notification system. It’s pretty good.

If you have been using Google Alerts for a while though, you might notice that things sometimes slip through unnoticed. I’ve seen entire news articles, blogs, and other publications missed by Google Alerts (including a feature fro...