Answers to Popular Questions About Social Media and Business

I recently received two very common questions about businesses and social media. Here are my answers:

1) What are the top socialmediaskills every business executive should possess?

The most importantsocialmediaskill that every business executive shouldposses is the ability to connect with their target audience. This involvesbeing able to write well (and succinctly) as well as the ability to driveconversation. Knowing how to pull audiences to deeper levels ofconversation builds a relationship wit...