Attraction runs in the family

[image error]The 'incest taboo' is the aversion to being sexually attracted to our own family and evolutionary psychology has suggested it is an inherited adaptation to promote genetic diversity. A brilliant study just published in the journal Personality and Social Psychology Bulletin provides evidence that this is actually a cultural phenomenon, received wisdom if you like, because when awareness of the relationship is hidden, people find individuals who resemble their family more sexually attractive.

Th...