The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each.

From today's New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended:

To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase:] hired street teams via Craigslist to "hang out with Apple fanboys, while they waited on line for hours, maybe even days, outside of Apple retail stores for a chance to buy the...