Ellen Lupton on the structure of transmedia

*Not too shabby for work presciently written five years ago, Ellen!

I think I better buy that book but… oh wait, that would require

some “extended reading.” Twitter is calling, sorry!

http://www.elupton.com/index.php?id=38

(…)

“How texts are used becomes more important than what they mean. Someone clicked here to get over there. Someone who bought this also bought that. The interactive environment not only provides users with a degree of control and self-direction but also, more quietly and insidi