The Latest Publishing Wisdom: Authors Need To Shop Themselves Till They Drop

I've been publishing books since 1990 in many genres with different publishers and have seen wave after wave of answers to the question "What will sell this book?"



Once it was believed that author tours could do it. Or advertising in the right media. Author web sites and newsletters for fans became another magic solution. With the advent of book groups, book group Skyping was all the rage.



As the Internet became more and more a part of our lives, blogging, blog tours, blog reviews, guest blogg...